• CEONomad

Yahoo or Google For PPC?


When it comes to pay per click advertising, you will find that there are a number of pay per click programs that you can choose from. Two of the most popular programs include Yahoo Search Marketing and Google Adwords. With both programs coming highly rated and recommended, you may find it difficult to choose between the two. When it comes to deciding which pay per click program is the best for you, you will want to examine the advantages and disadvantages of each.

For starters, let’s examine the Google Adwords program. Hands down, the biggest advantage to using Google Adwords is that it is a well-known and established program. In fact, Google is considered a household name; everyone knows what it is. When it comes to pay per click advertising, Google’s Adwords program is the most recommended. It is also the first program that comes to mind. This wouldn’t be the case if Google Adwords wasn’t successful. By choosing Google Adwords, you automatically know that you will see results; good results.


Although Google Adwords comes highly rated and recommended, there are also a number of disadvantages to using the program. There are some individuals who claim that the Google does a poor job of monitoring their advertisements, namely where they appear. It has been reported that advertisements appear on web pages that are unrelated to the advertisements that are being shown. This is most commonly seen with blogs. With blogs, posters regularly change the focus of their posts each day. This often results in different keywords being used, which can make it difficult for consistency.



As it was mentioned above, aside from Goggle Adwords, Yahoo Search Marketing is the other most recommended pay per click advertising program. As with Google Adwords, Yahoo Search Marketing has a number of advantages and disadvantages. The main disadvantage of using Yahoo Search Marketing is that it is still a relatively new program; they recently started working with affiliates. These affiliates will host your advertisements on their web pages. While this is considered a disadvantage, it can also work to your advantage. Having a relatively small number of affiliates makes it easier for the affiliates and their websites to be monitored.


One of the biggest advantages to using Yahoo Search Marketing for pay per click advertising is results. For an example of this, just visit www.yahoo.com and perform a standard internet search. Unlike Google’s search results page, where sponsored advertisements are only displayed on the right-hand side, Yahoo has advertisements displayed on the right-hand side, the top, and the bottom. This means that your advertisements will not only appear on affiliate pages, but there is also a chance that your advertisement can be seen before a searcher even visits a website!


Although both Google Adwords and Yahoo Search Marketing have their own unique advantages and disadvantages, it is important to touch on what they have in common. Both programs only charge you for your advertisements if a user clicks on one of them, thus the name pay per click advertising. Both programs also monitor what is known as click fraud. Click fraud is when your advertisements are clicked on, maliciously, just to increase the amount of money that you have to pay. If click fraud is found, both Yahoo and Google will take care of the problem and you will not be held financially responsible for those clicks.


Despite multiple disadvantages, both programs are great and they both come highly rated and recommended. This may make it difficult to choose which pay per click program you want to join. While your first impulse may be to join both, you are advised against doing so. Instead, you will want to try and put all of your time and energy into one program and one alone. If, by chance, you don’t receive the results that you were hoping for you can experiment with your second choice.


To Your Success!