Did you know that Instagram now has 1 billion monthly active users and more than 500 million of them
This year alone, over 6 million posts were shared by brand sponsored influencers. This number is projected to continue increasing as tools and more options to advertise become available to laser target audiences.
Instagram has a very high rate of user engagement, which comes as no surprise as instagram stories and reels now exist on the platform. They constantly rise above the competition by integrating so many features into one app, making it extremely popular and widely used. There are over 500,000 active influencers on instagram. It’s no wonder that 60% of people say they discover new products on instagram. Research shows your instagram users are much more likely to share, like, comment, or take another action than they are on Facebook and Twitter. About half of all users follow at least 1 business account. Why not make yours one of them? Step 1: Begin by setting up a business account (they have more features than a personal account does). Your username should be the name of your business/brand, and you should have a logo or branding symbol set as your profile picture. Make sure to include a short but interesting bio, and add a link to your website. This is a simple way to drive traffic to your page. Consider connecting your Facebook account with Instagram to be able to automate sharing of your Instagram posts to Facebook.
Step 2: Focus on creating a profile that is visually appealing. Instagram’s focus is on visual content (images, video, live streaming, reels, and 24-hour stories. You will want to carefully curate your messaging through captivating visuals and captions. It’s fine to regularly share a sales pitch; however, it’s best to begin by building a connection with users and capturing the unique personality of your brand. Letting your users behind the scenes helps build rapport as well as lasting relationships.
Step 3: Determine what hashtags you will use. Hashtags are keywords/descriptors related to your post. They link out to a feed of all posts made by users using the same hashtag. Come up with a list of hashtags widely used across your target audience and research what similar businesses with large followings on instagram use. This will help you gain unique followers. Users searching a particular topic will follow related hashtags or look them up. The trick is to use tags that are popular, trending, and relate to your business.
Step 4: Find your target audience. Begin posting at different days and times of day to see when your posts get the most interaction. In general, it’s been reported that Instagram is busiest on Wednesday evenings. Determine what your posting strategy will be, and avoid posting too much, you don’t want to lose followers.
Step 5: Interact with your followers. In order to build brand loyalty and rapport, you will want to build lasting relationships. If someone asks a question, answer. If a follower posts something interesting, like their post and/or comment on it. When someone shares posts about your brand, make sure you recognize them for it by sharing it with your own audience. Not only will it make the original poster feel special, it also encourages others to do the same. The more exposure you can get, the better.
Step 6: Use paid Ads. It is possible to have many organic followers on Instagram, but it takes time. Setting aside a monthly budget to spend on advertisements will inevitably help your page reach more people. You can opt for paid posts or reach out to influencers in your niche.